Christopher
Columbus discovered that the world is round. Sir Isaac Newton established the
theory of gravity. Albert Einstein founded the theory of relativity. Dr. Harry Markowitz
created modern portfolio theory (MPT). Each of these are long known immutable
truths that transcend all time….well, maybe not that last one.
Ever
since I earned my CFP designation in the mid-80, I have viewed the investing
world through the lens of Modern Portfolio Theory. It was as true and evident
as the earth being round or gravity causing the apple to fall to the ground. Depending
on one’s appetite for risk and time horizon, investors could fit nicely into one
in a set of asset allocation pie charts that span the most conservative to the
most aggressive. And other than rebalancing the portfolio once a year to fit
back into the chosen pie chart, you could pretty much forget about it and let
your asset allocation do it’s magic. Buy and hold. Clean, easy and to the
satisfaction of Chief Compliance Officers, suitable. But as the past decade has
shown, it’s not that easy anymore.
A
year ago, I wrote a blog post that was inspired by the movie “Wall Street”,
both the 80’s original and the recent sequel about the greed and excesses in
the business. I’m often surprised and flattered that anyone reads my stuff. My
own wife, a CFP, doesn’t even read it! But I was contacted by a guy who had
read this particular post and could relate with it. He called and wanted to
meet while on a visit to Dallas. Like me, he had lived the excesses of the
dot.com bubble in NYC and was even the poster boy for these excesses in a New
York Observer article about stockbrokers. It was not exactly the kind of article
you would want as reprints for your clients and prospects. Anyway, we shared
war stories and have kept in touch. And as I have shared my experiences with
being in NYC during 9/11, Lee had a similar life changing experience and packed
up his bags 4 months later to start a new back home in New Mexico. Lee Munson is about as bright as they come in
the business with real world experience, wit and a bit of irreverence that
makes him very interesting to talk with. The reason I bring him up is that I
just finished his new book called “Rigged Money” which debunks some long
standing immutable truths in the business, including Modern Portfolio Theory. Similar
to a reformed smoker, Lee is a reformed stockbroker with the same level of zeal
and contempt for his former lifestyle. Lee now runs a successful fee only RIA firm
called Portfolio LLC http://www.portfoliollc.com/
and is a regular “talking head” on CNBC’s Kudlow. While many of us in the
business, myself included, have been questioning the old theories that we’ve
long accepted as law in the business, reading Lee’s book, I am convinced that
all the assumptions and basic “truths” that went into what we were taught
growing up in the business have changed.
With
chapters titled “Buy and Hope-The Scam” and “Lie of the Pie” you can imagine
how it positions against the old school of thought. But it caused me to think
how much the rules really have changed. The products, the tools and the speed
at which information moves and trades are made today bear little resemblance to
what we were dealing with just a decade ago. In 2000 there were 106 ETF’s.
Today it’s pushing towards 5,000 with over 200 introduced this month alone. When
Markowitz came out with MPT in the 50’s, there were not even 100 mutual funds.
Today there are about 7,500 funds. This is not to mention the nano seconds that
high frequency computer trades dart in and out of positions, the great impact
options, derivatives and hedge funds play today and the multiple world markets
that drive the US financial business all day and night. What correlated and
non-correlated assets were a decade ago no longer holds true today. It's not so much MPT being dated (it's tough for me to shake the religion!) as much as the way the industry has applied it. The rules
have changed. Asset classes act differently
than before. The simple set of pie charts that seemed to work into the 90’s are
now more like a pie in the sky; something good that is unlikely to happen.
So
now what do we do?...become day traders and market timers? No; doesn’t work and
don’t have the time for it. What it does tell me though is that the investor
can no longer rely on his or her “financial professional” to address their
portfolio through a simplistic and outdated set of pie charts to recommend the
hottest mutual fund du jour that the wholesaler told them to sell during a free
lunch. I think we need now more than ever to rely on professional money
managers like Lee who spend their entire being studying and thinking about this
stuff all day, every day. I really don’t think an advisor can prospect, service
and interact with their clients while at the same time being a successful full
time money manager. This also tells me that the business models that worked up
into the 90’s no longer work, yet they still exist. You cannot successfully be
a one man band in this business anymore. You have to be part of a team and a
larger organizational infrastructure that offloads the administrivia and
compliance work as well as turning the investment management to a pro while the
advisor takes time to….well, advise.
The
speed of change is getting faster and faster. It is estimated this speed
doubles every two years. While some may be thinking, “Stop the world, I wanna
get off!”, others will adapt and survive. It’s those who adapt to change who
will thrive in the future. Regulations and regulators are changing. Products and
technology are changing and what were decade long tenets and truths in the
business have been turned on their head. The question is, has your business
process and business model changed with it? As we prepare for the coming year
setting goals, budgets and business plans, this issue is more important now
than ever. The coming year will reward those who adapt and bury those who are
stuck with their heads buried in the status quo.
“The
individuals who will succeed and flourish will also be masters of change: adept
at reorienting their own and others’ activities in untried directions to bring
about higher levels of achievement. They will be able to acquire and use power
to produce innovation”