John Lefferts' Blog

Friday, May 1, 2009

Lefferts Top 10 Truths about Business

Lefferts Top Ten Overlooked Truths In Our Business
(ie-Observations I’ve had in my career)

1. If you commit first, it commits back to you. You must make a leap of faith and close the back door once you enter this or any entrepreneurial business. If you wait for good things to happen before you mentally, emotionally, and physically commit, it’ll be a long wait. The happiest people are those who commit to the situation they are in and make the best of it while unhappy people are continually looking to external factors for their success or to blame for their failure. Take 100% responsibility, commit and enjoy the results, but you have to make the first and continuing move. Don’t be in the backyard looking for four leafed clovers while opportunity is knocking on the front door.

2. Simply showing up is half the formula to success. Exercising self -discipline in your time management is vital. You cannot maintain bankers hours and expect entrepreneurial pay (and we all know what bankers earn). Show up whether you have something to do or not. You will create your own opportunities by being “in play”.

3. Be your first and best client. The power you have by owning the products you sell is beyond description. Not only will it be one of the best financial moves you can make, but you will use it as your most vital sales tool for years to come.

4. Effort, at times, defeats itself. If you maintain a consistent, steady pace of doing first things first and last things not at all, then you are on a path to success. By forcing everything, you can come across as desperate. Keep the pace, let it flow, be patient, and success will follow.

5. It really is a numbers game. As much as we want to believe that there is such a thing as “working smart”, the fact remains that successful associates simply make more calls and see more people. Don’t let your mind trick you into believing it’s otherwise. There is no substitute for hard work.

6. “Fatigue makes cowards of us all”. This quote says it all. If you are not well rested, are ill or lack energy due to little or no exercise, take care of it. Prospects buy strength and push away weakness. You need to be in top shape and good health to convey a positive and impacting impression. Get adequate rest and put yourself on a routinized exercise schedule.

7. You are being judged by first impressions. The saying “You can’t judge a book by it’s cover” does not apply to us. Prospects are judging us the moment we meet them. Dress impeccably, drive a clean, well maintained car and be sure your props (pens, presentations, etc. ) are first class. A common theme I have is, “Do it first class or don’t do it at all”

8. Believe, even when you don’t want to. Much of your success in anything will be predicated on your ability to maintain a positive mental attitude. Believe in your industry, believe in your company, believe in your products, believe in your branch, believe in your district and believe in yourself. You can choose to believe or not to believe (being indifferent is not believing). Believing, even when it’s difficult, will open doors and attract the opportunities you want where not believing closes the doors. Besides, given the choice, it’s a lot more fun.

9. It’s not what you say, but how you say it. Many of us spend agonizing time trying to figure out the catch phrase or line that will sell our products. Worse yet, many write letters thinking that they’re selling. It’s not entirely what you write or what you say, but the confidence in how you present yourself that will win over the prospects. This is a proven fact that is counter-intuitive and must be worked on by all of us.

10. You become and get what you consistently think about. Any thought you carry repetitively, will become your reality. The picture in your minds eye of how you look, your level of success and your lifestyle, will eventually become reality if it isn’t already. If you want to make $500,000 per year, then wipe out any thoughts in your mind with other figures. Think the unthinkable, dwell on it daily and your belief will create it’s own talents to get you there. Only you control this. Is your mind disciplined enough to hold the pictures of what you want to become rather than what you don’t want to be? All successful people know this universal key to success and practice it continually through prayer, meditation and visualization.

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